Behind the Launch: Fall & Winter 2023

Behind the Launch: Fall & Winter 2023

With the excitement of a new school year brings the promise of new product and ways to show your Stephens pride. One of the special things about Susie's is the hands-on experience students get in store and out. From photographers to creative directors a product photo shoot day is perfect for experience that mimics industry standards. 

Behind the scenes of a product photoshoot is a dynamic and intricate process that seamlessly combines creativity, technical expertise, and meticulous planning. The journey begins with a collaborative effort between photographers, stylists, art directors, and the marketing team, each contributing their unique skills to bring the product to life visually. Pre-production involves extensive planning, from conceptualizing the visual narrative to selecting the right props, backgrounds, and lighting setups.

On the day of the shoot, the studio transforms into a bustling hub of activity, with photographers adjusting camera angles, stylists perfecting product placement, and lighting technicians fine-tuning every beam. The goal is to capture the essence of the product, highlighting its features and benefits.  The final result, the polished product photograph, is a testament to the behind-the-scenes dedication and craftsmanship that goes into creating visually compelling marketing materials.

Behind the scenes of a product photoshoot is a dynamic and intricate process that seamlessly combines creativity, technical expertise, and meticulous planning. The journey begins with a collaborative effort between photographers, stylists, art directors, and the marketing team, each contributing their unique skills to bring the product to life visually. Pre-production involves extensive planning, from conceptualizing the visual narrative to selecting the right props, backgrounds, and lighting setups.

Susie's student-led product photoshoots are crucial for the practical application of knowledge, teamwork development, project management skills, fostering creativity, and building a tangible portfolio, all of which contribute to the development of students in preparation for their future careers.

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